Are any home consumers really looking for any of the smart features they put on printers these days? I'm not sure why when you search for a printer that they are all of these stupid boring looking printers with smart this and that. I don't have a printer, but if I was to buy one I'd say go with a BROTHER printer.
HP is dumb. Their CEO? Dumb. Printer as a subscription service? Huh? They are still trying to milk a dried cow. Forcing garbage smart printers onto the market so people will be forced to buy their ink forever. The alternative for them is to create reliable simple cheap printers with ink, but no. They'd rather destroy their brand, market share and reliability for a few bucks. It's too hard to do the simple natural thing so they get outcompeted and double down on dumb tactics like installing spyware and other waste of money and development trash.
Home consumers just want a simple reliable plug and play printer with the occasional ink change. Businesses want observable, secure, network printers, but not all of the other "smart" garbage on top of it or in the ink cartridge for that matter. Sometimes, people just want cheaper ink than the OEM. The printer should just work if the specifications are followed. Plug and play is the core feature for any printer.
There shouldn't be very many SKUs of printers which should make it cheap to operate the business. Its a steady reliable predictable flow of income. HP is an example of mismanagement all the way down. Let it burn.